--- title: RadioMax Blog | Kelsey Danca description: RadioMax unleashes the power of social while connecting you to the leading independent radio stations in the country. --- [![RFXI Horizontal Logo No Tagline 1833x518](https://blog.radiofxinc.com/hs-fs/hubfs/RFXI%20Horizontal%20Logo%20No%20Tagline%201833x518.png?width=800&height=226&name=RFXI%20Horizontal%20Logo%20No%20Tagline%201833x518.png) ](https://radiomfxinc.com/) - [What We Do](https://www.radiomax.co/what-we-do/) - [Station Login](https://admin.radiofx.co/?__hstc=22077732.0232f43653edf6dc2af65ccd88316a42.1536816322848.1536816322848.1536816322848.1&__hssc=22077732.5.1536816322849&__hsfp=2112627567) - [About Us](https://www.radiomax.co/about-us/) - [Contact Us](https://www.radiomax.co/contact-us/) - [Blog](https://blog.radiomax.co/) - [Twitter](https://twitter.com/RadioFXinc) - [Facebook](https://www.facebook.com/radioFXinc/) - [LinkedIn](https://www.linkedin.com/company/radiomax/) # RadioMax Blog ## Kelsey Danca ### Recent Posts ## [Radio's Digital Adaptation: Part 3](https://blog.radiofxinc.com/radios-digital-adaptation-part-3) Posted by [Kelsey Danca](https://blog.radiofxinc.com/author/kelsey-danca) on Jun 4, 2019 12:29:43 PM - [Tweet](https://twitter.com/share) [![fb rmx](https://blog.radiofxinc.com/hubfs/fb%20rmx.png)](https://blog.radiofxinc.com/radios-digital-adaptation-part-3) In parts 1 & 2 of our 3-part blog series, we walked listeners through radio's initial struggle as we saw the industry move through a huge transition. Now, with the former weaknesses identified, it's clear where radio's strengths are, and we're seeing the industry take advantage of digital opportunities. [Read More](https://blog.radiofxinc.com/radios-digital-adaptation-part-3) 0 Comments [Click here to read/write comments](https://blog.radiofxinc.com/radios-digital-adaptation-part-3#comments-listing) Topics: [Insider](https://blog.radiofxinc.com/tag/insider) ## [Radio's Digital Adaptation: Part 2](https://blog.radiofxinc.com/radios-digital-adaptation-part-2) Posted by [Kelsey Danca](https://blog.radiofxinc.com/author/kelsey-danca) on May 29, 2019 2:28:44 PM - [Tweet](https://twitter.com/share) [![fb rmx](https://blog.radiofxinc.com/hubfs/fb%20rmx.png)](https://blog.radiofxinc.com/radios-digital-adaptation-part-2) For years, physically being in a car to listen to radio dominated. In [Larry S. Miller’s research](http://musonomics.com/musonomics_report_paradigm_shift_why_radio_must_adapt_to_the_rise_of_digital_08.29.2017.pdf), he reports by 2020, 75% of new cars are expected to be “connected” to digital services, breaking radio’s monopoly on the car dashboard and relegating AM/FM to just one of a series of audio options behind the wheel. And, according to the U.S. Department of Transportation, the typical car in the U.S. was 11.6 years old in 2016, which heavily explains why in 2017 we saw a struggle in the radio industry as consumers began to buy new cars faster than ever, more interested in digital features than the cars themselves. [Read More](https://blog.radiofxinc.com/radios-digital-adaptation-part-2) 0 Comments [Click here to read/write comments](https://blog.radiofxinc.com/radios-digital-adaptation-part-2#comments-listing) Topics: [Insider](https://blog.radiofxinc.com/tag/insider) ## [Radio's Digital Adaptation: Part 1](https://blog.radiofxinc.com/radios-digital-adaptation-part-1) Posted by [Kelsey Danca](https://blog.radiofxinc.com/author/kelsey-danca) on May 21, 2019 12:18:04 PM - [Tweet](https://twitter.com/share) [![fb rmx](https://blog.radiofxinc.com/hubfs/fb%20rmx.png)](https://blog.radiofxinc.com/radios-digital-adaptation-part-1) At the end of Larry S. Miller’s 2017 in-depth report on radio’s necessary adaptation to the rise of digital, readers are left with strong parting words, serving as a warning to the radio industry: [Read More](https://blog.radiofxinc.com/radios-digital-adaptation-part-1) 1 Comment [Click here to read/write comments](https://blog.radiofxinc.com/radios-digital-adaptation-part-1#comments-listing) ## [2019 Mobile Marketing Trends](https://blog.radiofxinc.com/2019-mobile-marketing-trends) Posted by [Kelsey Danca](https://blog.radiofxinc.com/author/kelsey-danca) on Jan 25, 2019 5:04:30 PM - [Tweet](https://twitter.com/share) By now, 2019 marketing strategy plans are underway.  We've all heard it before - "New Year, New \_\_\_\_\_".  But, is your company actively keeping up with projected trends for mobile and digital marketing? **RadioMax** took a deeper look into the most anticipated shifts in trends for the most effective marketing efforts...and some should come as no surprise.  Check out our research-based predictions for 2019! [Read More](https://blog.radiofxinc.com/2019-mobile-marketing-trends) 0 Comments [Click here to read/write comments](https://blog.radiofxinc.com/2019-mobile-marketing-trends#comments-listing) Topics: [Insider](https://blog.radiofxinc.com/tag/insider) ## [Mobile App Advertising](https://blog.radiofxinc.com/mobile-app-advertising) Posted by [Kelsey Danca](https://blog.radiofxinc.com/author/kelsey-danca) on Nov 1, 2018 11:49:07 AM - [Tweet](https://twitter.com/share) [![mobile app advertising](https://blog.radiofxinc.com/hubfs/mobile%20app%20advertising.png)](https://blog.radiofxinc.com/mobile-app-advertising) Mobile app advertising is a focus point in today's digital world, as the very straight-forward title may suggest. A major reason behind this is the ability to monetize the ads within the apps, while still giving the users a pleasant experience. [Read More](https://blog.radiofxinc.com/mobile-app-advertising) 0 Comments [Click here to read/write comments](https://blog.radiofxinc.com/mobile-app-advertising#comments-listing) Topics: [Insider](https://blog.radiofxinc.com/tag/insider) ## [Millennials & Advertising](https://blog.radiofxinc.com/millennials-advertising) Posted by [Kelsey Danca](https://blog.radiofxinc.com/author/kelsey-danca) on Oct 24, 2018 10:21:14 AM - [Tweet](https://twitter.com/share) [![digital-only-is-growing](https://blog.radiofxinc.com/hubfs/digital-only-is-growing.png)](https://blog.radiofxinc.com/millennials-advertising) **Millennials and Advertising**   Millennials, also known as Generation Y, are the most-coveted consumer demographic from a marketer-engagement perspective, according to [Nielsen's](https://www.nielsen.com/us/en/insights/news/2018/millennials-on-millennials-in-the-know-on-the-go.html?cid=socSprinklr-Nielsen) most recent demographic study. Already having the [most spending power](https://www.marketing-interactive.com/millennials-shaping-the-future-of-marketing/) of any generation and making up the majority of the [workforce by 2025](https://www.forbes.com/sites/shamahyder/2014/03/04/here-is-what-you-need-to-know-about-millennials/#1d02415c311d), it is vital to understand Millennials consistencies in advertising and the important role that they play. [Read More](https://blog.radiofxinc.com/millennials-advertising) 0 Comments [Click here to read/write comments](https://blog.radiofxinc.com/millennials-advertising#comments-listing) Topics: [Insider](https://blog.radiofxinc.com/tag/insider) ## [Advertising & Digital Radio](https://blog.radiofxinc.com/advertising-digital-radio) Posted by [Kelsey Danca](https://blog.radiofxinc.com/author/kelsey-danca) on Oct 3, 2018 1:25:44 PM - [Tweet](https://twitter.com/share) [![emarketer](https://blog.radiofxinc.com/hubfs/emarketer.gif)](https://blog.radiofxinc.com/advertising-digital-radio) **The Future of Digital Radio Advertising** As we mentioned in our [last blog](https://blog.radiofxinc.com/radios-digital-future), online radio continues to grow and become a powerful resource in today’s world. As the third most popular medium in the U.S., radio continues to evolve, allowing online radio to play an increasing role in advertising options. [Read More](https://blog.radiofxinc.com/advertising-digital-radio) 0 Comments [Click here to read/write comments](https://blog.radiofxinc.com/advertising-digital-radio#comments-listing) Topics: [Insider](https://blog.radiofxinc.com/tag/insider) ## [Radio's Digital Future](https://blog.radiofxinc.com/radios-digital-future) Posted by [Kelsey Danca](https://blog.radiofxinc.com/author/kelsey-danca) on Oct 3, 2018 1:23:22 PM - [Tweet](https://twitter.com/share) [![fb rmx](https://blog.radiofxinc.com/hubfs/fb%20rmx.png)](https://blog.radiofxinc.com/radios-digital-future) **Radio is going Digital!** In an ever-evolving technological world, we’ve seen a huge trend of mediums moving towards an “all-digital” platform, and radio is no exception. When it comes to radio’s core listeners (those who listen daily for more than an hour at a time), the majority have smart phones, enabling these listeners to stream audio “on-the-go” with radio apps – some of the most popular downloaded and used.  What’s extremely notable about this, is the increase in time spent listening and the amount of users. [Read More](https://blog.radiofxinc.com/radios-digital-future) 0 Comments [Click here to read/write comments](https://blog.radiofxinc.com/radios-digital-future#comments-listing) Topics: [Insider](https://blog.radiofxinc.com/tag/insider) ## [Introducing RadioMax!](https://blog.radiofxinc.com/introducing-radiomax) Posted by [Kelsey Danca](https://blog.radiofxinc.com/author/kelsey-danca) on Oct 3, 2018 1:11:12 PM - [Tweet](https://twitter.com/share) [![h65rFlywheelSlide2.fw](https://blog.radiofxinc.com/hubfs/RadioMax_September2018%20/Images/h65rFlywheelSlide2.fw.png)](https://blog.radiofxinc.com/introducing-radiomax) “We have been on a quest to find the best app for small market radio stations – and we might have found it. RadioMax has one of the most comprehensive apps – if not the most comprehensive app – for radio that we’ve ever seen.” [Read More](https://blog.radiofxinc.com/introducing-radiomax) 0 Comments [Click here to read/write comments](https://blog.radiofxinc.com/introducing-radiomax#comments-listing) Topics: [Insider](https://blog.radiofxinc.com/tag/insider) [All posts](https://blog.radiofxinc.com/all) ## RadioMax App ### The Custom Mobile Solution For Independent Radio The RadioMax Blog serves as a resource in: - Exploring and contributing valuable insights to the the digital radio world - Providing our clients and partners with the assets they need for the best user and listener experience - Informing users and listeners on the latest research and data in the industry - Learning how to transform traditional and digital advertising into new revenue generating opportunities ### Subscribe Here! ### Recent Posts ### Posts by Tag - [Insider (12)](https://blog.radiofxinc.com/tag/insider) ![Radiomax](https://blog.radiofxinc.com/hubfs/RadioMax_September2018%20/Images/RM+Logo+Center@1x.png) © 2021 RadioFX, Inc.  All rights reserved.