Millennials and Advertising
Millennials, also known as Generation Y, are the most-coveted consumer demographic from a marketer-engagement perspective, according to Nielsen's most recent demographic study. Already having the most spending power of any generation and making up the majority of the workforce by 2025, it is vital to understand Millennials consistencies in advertising and the important role that they play.
Currently, U.S. adults spend more than 11 hours a day with media, which includes, but is not limited to reading and generally interacting with media. Over the last year, there has been a steady increase in media consumption, reaching 95% of the Millennial demographic, Nielsen reports. Radio and TV are still the most consistent, with Radio alone reaching 92% of adults on a weekly basis. However, it is worthwhile to note mobile & digital news consumption continues to grow, with a third of Millennial news viewers only being reached digitally.
This information has showed advertisers and marketers that traditional advertising tactics are shifting. According to Nielsen, “compared with cable news, broadcast news, and even late-night comedy, digital-first news performed better in every category that was tested in an online controlled exposure test”. Nielsen puts it best when they describe Millennials as “In The Know..On The Go!”
How does RadioMax fit in?
Being a digital platform, specifically one designed to stream radio, RadioMax has the capability to reach this demographic in real-time, and during periods where most would be "unreachable".
Instead of conventional ads pushing products and brands, Millennials are inclined to react to something they like, something they trust, and the opinions they most resonate with. As mentioned above, Millennials only spend a third of the time digesting media as their older generational counterparts, so it is extremely important for advertising messages to be clear, direct, and effective.
RadioMax provides listeners with a new experience and way to consume this media. Listeners are able to tune in to hear music, sports, & news talk from top independent stations while chatting with friends and other listeners, interacting with DJs, engaging with station social media, participating in contests and more! This gives advertisers the opportunity to engage with potential consumers in a new way - one that is most effective.
