---
title: Mobile App Advertising
description: Mobile app advertising is a focus point in today's digital world, as the very straight-forward title may suggest. A major reason behind this is the ability to monetize the ads within the apps, while still giving the users a pleasant experience.
image: https://blog.radiofxinc.com/hubfs/mobile%20app%20advertising.png
---

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# RadioMax Blog

# Mobile App Advertising

Posted by [Kelsey Danca](https://blog.radiofxinc.com/author/kelsey-danca) on Nov 1, 2018 11:49:07 AM

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Mobile app advertising is a focus point in today's digital world, as the very straight-forward title may suggest. A major reason behind this is the ability to monetize the ads within the apps, while still giving the users a pleasant experience.

As we mentioned in our [Advertising & Digital Radio](https://blog.radiofxinc.com/advertising-digital-radio) post,  [eMarketer.com](https://www.emarketer.com/Report/US-Ad-Spending-eMarketer-Forecast-2017/2001998) projects nearly 50% of advertising dollars will be spent on digital advertising by 2021.  But, even more impressive is the projection shared by [Radio Ink](https://radioink.com/2018/10/19/ad-revenue-moving-to-mobile/) stating mobile will make up 43% of all ad spending by 2020, and that amount is projected to double the amount of money spent on Television advertising which translates to $141.36 billion in 2022.

With this information, it is no surprise that in-app mobile advertising has gained such popularity in recent years.  Among the most used are in-app methods that utilize video and traditional mobile displays, that have proven to boost user engagement and retention, as well as increase advertising spending on your app.

**How does this connect to RadioMax?**

RadioMax strives to give users the best experience within the mobile app, and clients the best mobile app to market to potential and current advertisers. SmartAd Technology amplifies standard on-air radio advertising  by instantly delivering to the listener entertaining mobile experiences for meaningful brand engagements synchronized with the on-air messaging.

![mobile app advertising](https://blog.radiofxinc.com/hs-fs/hubfs/mobile%20app%20advertising.png?width=360&name=mobile%20app%20advertising.png)

SmartAd Technology can help to increase your ad revenue by unlocking a new contextual ad inventory that displays automatically on smartphones.  This allows for more accurate audience data, memorable activations & unique campaign executions that take radio advertising to a powerful new level. These ads can provide extended content experiences and have data measurement ability.

 

 Topics: [Insider](https://blog.radiofxinc.com/tag/insider)

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