Radio is going Digital!
In an ever-evolving technological world, we’ve seen a huge trend of mediums moving towards an “all-digital” platform, and radio is no exception.
When it comes to radio’s core listeners (those who listen daily for more than an hour at a time), the majority have smart phones, enabling these listeners to stream audio “on-the-go” with radio apps – some of the most popular downloaded and used. What’s extremely notable about this, is the increase in time spent listening and the amount of users.
