--- title: RadioMax Blog | Insider description: Insider | RadioMax unleashes the power of social while connecting you to the leading independent radio stations in the country. --- [![RFXI Horizontal Logo No Tagline 1833x518](https://blog.radiofxinc.com/hs-fs/hubfs/RFXI%20Horizontal%20Logo%20No%20Tagline%201833x518.png?width=800&height=226&name=RFXI%20Horizontal%20Logo%20No%20Tagline%201833x518.png) ](https://radiomfxinc.com/) - [What We Do](https://www.radiomax.co/what-we-do/) - [Station Login](https://admin.radiofx.co/?__hstc=22077732.0232f43653edf6dc2af65ccd88316a42.1536816322848.1536816322848.1536816322848.1&__hssc=22077732.5.1536816322849&__hsfp=2112627567) - [About Us](https://www.radiomax.co/about-us/) - [Contact Us](https://www.radiomax.co/contact-us/) - [Blog](https://blog.radiomax.co/) - [Twitter](https://twitter.com/RadioFXinc) - [Facebook](https://www.facebook.com/radioFXinc/) - [LinkedIn](https://www.linkedin.com/company/radiomax/) # RadioMax Blog ## [Radio's Digital Adaptation: Part 3](https://blog.radiofxinc.com/radios-digital-adaptation-part-3) Posted by [Kelsey Danca](https://blog.radiofxinc.com/author/kelsey-danca) on Jun 4, 2019 12:29:43 PM - [Tweet](https://twitter.com/share) [![fb rmx](https://blog.radiofxinc.com/hubfs/fb%20rmx.png)](https://blog.radiofxinc.com/radios-digital-adaptation-part-3) In parts 1 & 2 of our 3-part blog series, we walked listeners through radio's initial struggle as we saw the industry move through a huge transition. Now, with the former weaknesses identified, it's clear where radio's strengths are, and we're seeing the industry take advantage of digital opportunities. [Read More](https://blog.radiofxinc.com/radios-digital-adaptation-part-3) 0 Comments [Click here to read/write comments](https://blog.radiofxinc.com/radios-digital-adaptation-part-3#comments-listing) Topics: [Insider](https://blog.radiofxinc.com/tag/insider) ## [Radio's Digital Adaptation: Part 2](https://blog.radiofxinc.com/radios-digital-adaptation-part-2) Posted by [Kelsey Danca](https://blog.radiofxinc.com/author/kelsey-danca) on May 29, 2019 2:28:44 PM - [Tweet](https://twitter.com/share) [![fb rmx](https://blog.radiofxinc.com/hubfs/fb%20rmx.png)](https://blog.radiofxinc.com/radios-digital-adaptation-part-2) For years, physically being in a car to listen to radio dominated. In [Larry S. Miller’s research](http://musonomics.com/musonomics_report_paradigm_shift_why_radio_must_adapt_to_the_rise_of_digital_08.29.2017.pdf), he reports by 2020, 75% of new cars are expected to be “connected” to digital services, breaking radio’s monopoly on the car dashboard and relegating AM/FM to just one of a series of audio options behind the wheel. And, according to the U.S. Department of Transportation, the typical car in the U.S. was 11.6 years old in 2016, which heavily explains why in 2017 we saw a struggle in the radio industry as consumers began to buy new cars faster than ever, more interested in digital features than the cars themselves. [Read More](https://blog.radiofxinc.com/radios-digital-adaptation-part-2) 0 Comments [Click here to read/write comments](https://blog.radiofxinc.com/radios-digital-adaptation-part-2#comments-listing) Topics: [Insider](https://blog.radiofxinc.com/tag/insider) ## ["Familiarity", The Secret Behind Radio's Popularity](https://blog.radiofxinc.com/familiarity-the-secret-behind-radios-popularity) Posted by [RadioMax Staff](https://blog.radiofxinc.com/author/radiomax-staff) on Mar 19, 2019 4:29:28 PM - [Tweet](https://twitter.com/share) Before the new age of technology, people received their news from daily programming on their televisions and radios, as well as the newspaper each morning. We now live in a time where you can access breaking news by the minute sent in the form of alerts to your smartphone, laptop, tablet, or even a digital watch.  [Read More](https://blog.radiofxinc.com/familiarity-the-secret-behind-radios-popularity) 0 Comments [Click here to read/write comments](https://blog.radiofxinc.com/familiarity-the-secret-behind-radios-popularity#comments-listing) Topics: [Insider](https://blog.radiofxinc.com/tag/insider) ## [2019 Mobile Marketing Trends](https://blog.radiofxinc.com/2019-mobile-marketing-trends) Posted by [Kelsey Danca](https://blog.radiofxinc.com/author/kelsey-danca) on Jan 25, 2019 5:04:30 PM - [Tweet](https://twitter.com/share) By now, 2019 marketing strategy plans are underway.  We've all heard it before - "New Year, New \_\_\_\_\_".  But, is your company actively keeping up with projected trends for mobile and digital marketing? **RadioMax** took a deeper look into the most anticipated shifts in trends for the most effective marketing efforts...and some should come as no surprise.  Check out our research-based predictions for 2019! [Read More](https://blog.radiofxinc.com/2019-mobile-marketing-trends) 0 Comments [Click here to read/write comments](https://blog.radiofxinc.com/2019-mobile-marketing-trends#comments-listing) Topics: [Insider](https://blog.radiofxinc.com/tag/insider) ## [Radio Advertising Remains Dominant & Effective](https://blog.radiofxinc.com/radio-advertising-remains-dominant-effective) Posted by [Jen Firestone](https://blog.radiofxinc.com/author/jen-firestone) on Dec 13, 2018 10:47:40 AM - [Tweet](https://twitter.com/share) [![Radio Advertising](https://blog.radiofxinc.com/hubfs/Radio%20Advertising.png)](https://blog.radiofxinc.com/radio-advertising-remains-dominant-effective) With significant changes in the past decade, the way we use technology in our daily lives has changed drastically, and the way we listen to music is no exception. While music subscription companies such as Spotify or Pandora have taken care of the need to buy and burn CD’s, AM/FM radio has not been made irrelevant. Found in a recent study conducted by [Westwood One](https://www.westwoodone.com/2018/12/03/share-of-ear-q3-2018-trends-advertiser-misconceptions-spotifys-ad-supported-stall-am-fm-radio-stability-and-smart-speaker-growth/?fbclid=IwAR0LArQj6hgY6h_YT0w6Xoj6HD1jTnlvSIegjMo_xkYfe5fY9tujy5nA0qs), AM/FM radio remains dominant with nearly two hours of daily time spent among persons 18+. Pandora’s daily time spent is 12 minutes while Spotify is slightly less at 10 minutes daily. The same study states the constant exposure that the average person experiences with radio on a daily basis led to what some would consider shocking results in the Q3 2018 Share of Ear audience share study. While some may assume advertising on these subscription based music companies is a practical way to reach a consumer, the audience exposure from AM/FM radio is actually **eight times** bigger than Spotify and Pandora combined. [Read More](https://blog.radiofxinc.com/radio-advertising-remains-dominant-effective) 0 Comments [Click here to read/write comments](https://blog.radiofxinc.com/radio-advertising-remains-dominant-effective#comments-listing) Topics: [Insider](https://blog.radiofxinc.com/tag/insider) ## [Best Tips & Strategy For Mobile Advertising](https://blog.radiofxinc.com/best-tips-strategy-for-mobile-advertising) Posted by [RadioMax Staff](https://blog.radiofxinc.com/author/radiomax-staff) on Nov 29, 2018 12:15:27 PM - [Tweet](https://twitter.com/share) [![BI-Digital-Ad-Spend](https://blog.radiofxinc.com/hubfs/BI-Digital-Ad-Spend.webp)](https://blog.radiofxinc.com/best-tips-strategy-for-mobile-advertising) As we continue to see a growth in digital & mobile advertising, it's important to make sure you're getting the most for your dollars by following the best marketing & advertising practices.  [Read More](https://blog.radiofxinc.com/best-tips-strategy-for-mobile-advertising) 0 Comments [Click here to read/write comments](https://blog.radiofxinc.com/best-tips-strategy-for-mobile-advertising#comments-listing) Topics: [Insider](https://blog.radiofxinc.com/tag/insider) ## [Mobile's Best Digital Traits](https://blog.radiofxinc.com/best-digital-traits) Posted by [Izzy Fradin](https://blog.radiofxinc.com/author/izzy-fradin) on Nov 13, 2018 9:44:42 AM - [Tweet](https://twitter.com/share) [![RMX - Best Digital](https://blog.radiofxinc.com/hubfs/RMX%20-%20Best%20Digital.png)](https://blog.radiofxinc.com/best-digital-traits) By now, we're sure you've noticed the idea of "digital" is a theme for us. As identified in our previous blog, ['Radio's Digital Future',](https://blog.radiofxinc.com/radios-digital-future) the main reason behind this is the major trend in mediums moving towards an all-digital platform and the various features the users have access to. [Read More](https://blog.radiofxinc.com/best-digital-traits) 0 Comments [Click here to read/write comments](https://blog.radiofxinc.com/best-digital-traits#comments-listing) Topics: [Insider](https://blog.radiofxinc.com/tag/insider) ## [Mobile App Advertising](https://blog.radiofxinc.com/mobile-app-advertising) Posted by [Kelsey Danca](https://blog.radiofxinc.com/author/kelsey-danca) on Nov 1, 2018 11:49:07 AM - [Tweet](https://twitter.com/share) [![mobile app advertising](https://blog.radiofxinc.com/hubfs/mobile%20app%20advertising.png)](https://blog.radiofxinc.com/mobile-app-advertising) Mobile app advertising is a focus point in today's digital world, as the very straight-forward title may suggest. A major reason behind this is the ability to monetize the ads within the apps, while still giving the users a pleasant experience. [Read More](https://blog.radiofxinc.com/mobile-app-advertising) 0 Comments [Click here to read/write comments](https://blog.radiofxinc.com/mobile-app-advertising#comments-listing) Topics: [Insider](https://blog.radiofxinc.com/tag/insider) ## [Millennials & Advertising](https://blog.radiofxinc.com/millennials-advertising) Posted by [Kelsey Danca](https://blog.radiofxinc.com/author/kelsey-danca) on Oct 24, 2018 10:21:14 AM - [Tweet](https://twitter.com/share) [![digital-only-is-growing](https://blog.radiofxinc.com/hubfs/digital-only-is-growing.png)](https://blog.radiofxinc.com/millennials-advertising) **Millennials and Advertising**   Millennials, also known as Generation Y, are the most-coveted consumer demographic from a marketer-engagement perspective, according to [Nielsen's](https://www.nielsen.com/us/en/insights/news/2018/millennials-on-millennials-in-the-know-on-the-go.html?cid=socSprinklr-Nielsen) most recent demographic study. Already having the [most spending power](https://www.marketing-interactive.com/millennials-shaping-the-future-of-marketing/) of any generation and making up the majority of the [workforce by 2025](https://www.forbes.com/sites/shamahyder/2014/03/04/here-is-what-you-need-to-know-about-millennials/#1d02415c311d), it is vital to understand Millennials consistencies in advertising and the important role that they play. [Read More](https://blog.radiofxinc.com/millennials-advertising) 0 Comments [Click here to read/write comments](https://blog.radiofxinc.com/millennials-advertising#comments-listing) Topics: [Insider](https://blog.radiofxinc.com/tag/insider) ## [Advertising & Digital Radio](https://blog.radiofxinc.com/advertising-digital-radio) Posted by [Kelsey Danca](https://blog.radiofxinc.com/author/kelsey-danca) on Oct 3, 2018 1:25:44 PM - [Tweet](https://twitter.com/share) [![emarketer](https://blog.radiofxinc.com/hubfs/emarketer.gif)](https://blog.radiofxinc.com/advertising-digital-radio) **The Future of Digital Radio Advertising** As we mentioned in our [last blog](https://blog.radiofxinc.com/radios-digital-future), online radio continues to grow and become a powerful resource in today’s world. As the third most popular medium in the U.S., radio continues to evolve, allowing online radio to play an increasing role in advertising options. [Read More](https://blog.radiofxinc.com/advertising-digital-radio) 0 Comments [Click here to read/write comments](https://blog.radiofxinc.com/advertising-digital-radio#comments-listing) Topics: [Insider](https://blog.radiofxinc.com/tag/insider) [All posts](https://blog.radiofxinc.com/all) [Next](https://blog.radiofxinc.com/tag/insider/page/2) ## RadioMax App ### The Custom Mobile Solution For Independent Radio The RadioMax Blog serves as a resource in: - Exploring and contributing valuable insights to the the digital radio world - Providing our clients and partners with the assets they need for the best user and listener experience - Informing users and listeners on the latest research and data in the industry - Learning how to transform traditional and digital advertising into new revenue generating opportunities ### Subscribe Here! ### Recent Posts ### Posts by Tag - [Insider (12)](https://blog.radiofxinc.com/tag/insider) ![Radiomax](https://blog.radiofxinc.com/hubfs/RadioMax_September2018%20/Images/RM+Logo+Center@1x.png) © 2021 RadioFX, Inc.  All rights reserved.